Search Engine Optimization (SEO)

for Heating, Air Conditioning, Plumbing and Refrigeration Businesses

Digital Advertising
Case Studies
Site Audits

Our SEO Certified Team is Here for You

Search Engine Optimization and Marketing (SEO) is a crucial practice to ensure your website is found, seen and successful in generating business. Creating a great looking and professional website isn’t enough to win over the search engines and generate business. SEO is a must but all providers are not created equal. SEO is part science and part artform. Our team works exclusively with HVAC, Plumbing and Refrigeration companies creating thriving online footprints time after time.

Great businesses should never stand still and never stop evolving. We’re always working to better our systems and provide tools so your business is always moving forward. That’s why we’ve generated several approaches to our contractor SEO model.

We use two distinctive channels for our HVAC SEO service offering: traditional SEO and active SEO. Each has a unique and important purpose designed to increase your online visibility, ranking, traffic and lead generation.

MPN Media & Marketing knows the HVAC industry ins and outs and how to get the most out of your website!

Traditional SEO

MPN Media & Marketing knows the HVAC industry ins and outs and how to get the most out of your website!

Traditionally Search Engine Optimization for hvac contractors involves researching a business, understanding the market, services rendered and building a website accordingly. SEO is the practice of building and configuring a website, it’s components, pages and content in a manner agreeable to the ever important search engines who connect the user to a service provider.

Our team takes that seriously. All of our websites are planned, built and launched in house on our own custom platform. All of our SEO work is unique to each client meaning content is configured correctly, accurately representing a business for optimal results. Want to learn more?

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Active SEO

As we are a HVAC, Plumbing and Refrigeration specific provider we can create tools 100% focused on contractors.
Our Active SEO system refers to two pieces: software driven SEO and ongoing SEO plans.

Software Driven Solutions


Two proprietary software tools exist on every MPN Media website. A geocoded, google recognized review system and an industry proven work cloud platform.

MPN Media Reviews

Ever use reviews to evaluate a possible product or service provider? The answer will almost always be yes and recent statistics show that: 84% of buyers use and trust online reviews. We have constructed an internal review platform that actually increases the performance of your website using SEO technology.

Each review is geocoded to the town/city it was from - giving the search engines valuable location data to help improve search rank

Every review received shows website activity and growth, another important performance metric.

Reviews are google recognized and used in organic search - helping get the first click

The system shows on every page helping consumers build trust.

Work Cloud

Turn jobsite data into new business. Our platform allows you to enter your day to day work to power your website in incredible ways. By simply entering what you did and where you were the program creates robust, unique and powerful new content on our websites.

Each new job entered means a new page being added to the website showing the search engines what was done and very importantly where it was performed.

This shows search engines exactly what a business does in what geographical areas to better match future searches.

So many contractors are invisible outside the town where the shop is located, change that. Be found everywhere you work. Looking to see how it works?

MPN Media & Marketing knows the HVAC industry ins and outs and how to get the most out of your website!
Request a Live Demo