Energy Efficiency Could Be Silver Bullet for New Construction
Friday, November 26th, 2010As the new construction market climbs out of the grips of the recession, it is still fighting a glut of existing homes that are priced to move. The element that is being used to level the playing field is home efficiency, and pending legislation that would help make it more affordable. It’s a ray of light for HVAC subcontractors who want to offer a true value proposition in the new home market. It could mean the cost of an upgraded HVAC system could be written into the home’s mortgage.
Lisa Marquis Jackson is vice president of John Burns Real Estate Consulting, Irving, Texas. She said that although the market is still very broad (with “a ridiculous amount of business models whose result is always to create a profitable home”); “this whole issue of energy efficiency, green, and home automation” is moving forward. In the not-so-distant past, it was more the domain of a custom home buyer. Now, “It’s migrating more to the mass home builder, who is offering more that can be touted as energy efficiency. They recognize the importance of it,” Jackson said.
The key for some customers is to promote energy efficiency rather than green; “Green can even have a negative connotation,” she said. “When you say energy efficiency, it’s a private benefit versus a public benefit.”


