MyPointNow Powers Manufacturers to Sales Records
Bright Light in a Cloudy Sky
For the vast majority of firms in the PHVAC industry 2009 has been a year to forget. Plumbing, Heating and Air Conditioning wholesalers are reporting sales sharp sales declines. Year to date shipments of gas furnaces are off 14%, residential tank water heaters are down 16%, and residential cooling systems have declined over 17%. Almost all manufacturers, contractors, and wholesalers have all been hard hit by the anemic new construction rates and the tight credit markets.
With the volatility in energy costs one would think a sliver lining would be firms that offer products that benefit from new Federal tax credits for investments in high efficiency heating or cooling equipment, but even venerable firms such as Lennox Industries are struggling. Last month Lennox reported third quarter sales declines of 22%.
Record Sales in 2009
Despite this dismal picture, each of the 4 manufacturers that utilize the MyPointNow network are reporting record sales and significant revenue increases. These increases range from 10% to well over 100% improvement sales over 2008 levels.
These MyPointNow customers have been well positioned to weather our current economic storm. However, unlike companies like Lennox, these firms have joined the innovative MyPointNow network. This web-based communication and supply chain management system has allowed them to achieve significant improvements in brand awareness, customer loyalty, communication efficiency and search engine placement. The innovative structure of MyPointNow enables information sharing across the network combining the power of manufacturer dealer intranet and registration systems with contractor and supply chain organization websites. This results in significant improvements in problem solving and search engine performance.
At the contractor level, the introduction of simple, yet powerful web-based products that target the professional service contractor have resulted in addition of over 200 new members for the MyPointNow contractor community in just the last 2 months.
Over the last few years the web has changed the way our industry does business. If you still think that a nice looking website is all you need to leverage your products online your loosing ground. PHVAC buyers use the web more than any other source to make decisions about products and services they are considering. If potential buyers can’t find you, or can’t understand your business within a minute or two on your site then it’s very likely they’ll end up buying something else from someone else. The MyPointNow network is the intersection point of strong, timely, database driven online content and powerful search engine placement.
Technology is important. New technology available from the PHVAC industry will help shape our Country’s energy future. Choosing the right technology, both in terms of the products you offer your customers, and the operating systems you use to manage you business determine if you, or perhaps your competitors, will enjoy a larger slice of the pie.
